Marketing & Brand Coordinator

VYBE Beer is seeking a creative and motivated Marketing & Brand Coordinator to support our brand growth across Australia. The ideal candidate will manage digital marketing activities, develop engaging content, coordinate promotional campaigns and strengthen our premium brand presence.

Key Responsibilities

• Manage social media accounts and create engaging content.
• Plan and coordinate digital marketing campaigns.
• Develop marketing strategies to increase brand awareness.
• Maintain consistent brand messaging across all platforms.
• Support product promotions and marketing activities.
• Conduct market research and competitor analysis.
• Collaborate with designers and marketing partners.
• Monitor campaign performance and prepare reports.
• Ensure compliance with Australian alcohol advertising regulations.

Required Skills

• Social Media Marketing
• Digital Marketing
• Content Creation
• Brand Management
• Campaign Management
• Copywriting and Communication
• Marketing Analytics
• Market Research
• Creativity and Problem-Solving
• Time Management and Organisation

Qualifications & Experience

• 1–3 years of experience in marketing, branding or social media preferred.
• Qualification in Marketing, Communications or Business is desirable.
• Knowledge of digital marketing platforms and tools.
• Experience in FMCG, beverages or hospitality is an advantage.
• Understanding of Australian alcohol advertising standards is desirable.